SMIRNOFF 21 DIAMONDSTHE MISSION Design a campaign pitch for the UK 21 Diamonds promotion that matches the Smirnoff brand - distinctive, intriguing, and infamous. Freeze your bottle to reveal the code for a chance to win a diamond! APPROACH 1. Research the Smirnoff brand history and current UK culture. 2. Develop an on-brand strategy that supports contest details. 3. Pitch design solutions matching the current Smirnoff infamous image. THE SOLUTION Seize it. Freeze it. - A promotional adventure told through infamous deeds and characters. CLIENT: Smirnoff + 72andSunny \ ART DIRECTION: Erica Jacobs SOCIAL + DIGITAL STRATEGY: Elizabeth Adams \ COPYWRITING: Liz Rosenthal HOME | NEXT | BACK |