OFFICIAL HOT COCOA TASTERSTHE MISSION Develop a brand and promotional materials for a female-owned start-up focused on the packaged foods sector. APPROACH Hot Cocoa Tasters is a fun, wintertime activity to share with the entire family. Since the product was based on a family tradition, it was important that the color palette and imagery reflect warm and inviting vibe. I worked closely with the founders to hone the perfect brand messaging and kit development to attract a family-focused demographic. THE SOLUTION A welcoming product kit and activity that any family would enjoy. Materials created: Motion Logo + Tagline + Brand Guidelines Illustration Package Design Promotional Collateral Website CLIENT: Official Hot Cocoa Tasters HOME | NEXT | BACK |